A managed Google Ads service, powered by our own AI engine.
PeerDent operates as a Google Ads management provider for dental practices. Our platform connects to the Google Ads API to build, run, and optimize campaigns inside each client's own Google Ads account, organized under our manager (MCC) account with the client's explicit authorization. The AI does the heavy lifting; our team sets the strategy and stays accountable for the numbers.
Software + a team
You get the platform and a managed service — campaign strategists who review what the AI proposes and own the results, not a tool you're left to figure out alone.
Dental-specific from day one
Keyword sets, ad copy, geo-targeting, and conversion logic tuned for how patients actually search for dentists — implants, emergencies, clear aligners, new-patient specials.
Optimized to revenue
Because PeerDent also tracks the booking and the treatment, we send booked, treated patients back to Google as offline conversions — so bidding chases dollars, not clicks.
From keyword to treated patient — one connected loop.
Every PeerDent-managed account runs through the same closed-loop workflow, automated by our AI engine and supervised by our team.
Link the Google Ads account
With your authorization, we connect your Google Ads account via the Google Ads API under our manager account, import your existing campaigns and performance history, and audit structure, conversions, and wasted spend.
AI drafts the campaigns
Our AI engine generates campaigns, ad groups, keyword sets, and responsive search ads matched to your services and service area — then our strategists review and approve before anything goes live.
Capture every conversion
Calls, form fills, and online bookings from the PeerDent scheduler are captured with full GCLID, campaign, and keyword attribution and deduplicated — so every lead ties back to the click that created it.
Daily AI tuning
The engine adjusts bids and budgets, mines negative keywords, pauses waste, and flags anomalies — always inside the hard daily and monthly budget caps you set. Nothing overspends quietly.
Offline conversions to Google
When a lead books and is treated in your practice management system, PeerDent uploads that as an offline conversion with its true value — teaching Google's bidding to find more patients like your best ones.
Prove the ROI
A live dashboard shows spend, cost per lead, booked rate, show rate, treatment value, and ROAS by campaign and keyword — plus plain-English answers from PeerDent Insights.
Everything we use the Google Ads API to do.
The platform reads and manages the campaign, keyword, budget, and conversion data needed to run your account — and reports on all of it.
Campaign management
Create, edit, pause, and structure Search and Performance Max campaigns and ad groups.
Keyword & search terms
Build keyword sets, review search-term reports, and add negatives automatically.
Bid & budget control
Smart bidding with hard daily/monthly caps enforced server-side — no runaway spend.
AI ad copy
Responsive search ad headlines and descriptions generated for each service and tested.
Conversion tracking
Configure and verify conversion actions for calls, forms, and online bookings.
Offline conversions
Upload booked and treated patients with value back to Google to optimize bidding.
Recommendations
Pull Google's recommendations and our own AI suggestions into one review queue.
Reporting & ROAS
Campaign, ad, keyword, and search-term reports tied to booked, treated revenue.
Call tracking
Dynamic tracking numbers attribute phone calls to the campaign and keyword.
Landing pages
Fast, on-brand landing pages with an embedded scheduler behind every campaign.
Multi-account (MCC)
Manage one practice or a whole group of accounts from a single manager dashboard.
Plain-English Insights
Ask "which keyword booked the most implants?" and get the number, a chart, and an export.
Reporting that ties spend to treated revenue.
Our AI engine reads performance straight from the Google Ads API and joins it to PeerDent's own booking and treatment data. You see exactly what each campaign, ad, and keyword costs — and what it returned in real, treated dollars — instead of guessing from clicks and impressions.
- Campaign, ad group, ad, keyword, and search-term performance
- Cost per lead, booked rate, show rate, and treatment-value ROAS
- Recommendations queue and anomaly alerts
- Exportable PDF reports for owners and partners
Built on the Google Ads API — handled responsibly.
Your account, your data, your control.
PeerDent uses the Google Ads API only to manage and report on advertising for practices that have authorized us. We access the campaign settings, performance metrics, and conversion data needed to run each client's account — and nothing more.
- We operate inside your own Google Ads account under our manager (MCC) account, with your explicit authorization.
- Google Ads data is encrypted in transit and at rest, and is used solely to manage and report on your campaigns.
- We never sell or rent client data or Google-derived data, and we never use it for unrelated purposes.
- No patient PHI is sent to Google — only conversion events and their values flow back as offline conversions.
- You can revoke our access at any time and request deletion of your data. See our Privacy Policy and Terms of Service.
- We comply with the Google Ads API Terms & Conditions, Google Ads policies, and the Google API Services User Data Policy, including its Limited Use requirements.
PeerDent is an independent advertising-management provider. It is not affiliated with, endorsed by, or sponsored by Google. Google Ads, Google, and the Google Ads API are trademarks of Google LLC.
From a single chair to a multi-state group.
Independent practices
Get enterprise-grade Google Ads management without hiring an in-house marketer — with spend tied to the patients who actually show up.
Groups & DSOs
Run every location's Google Ads from one manager account, with per-office budgets, attribution, and a single ROAS report across the group.
Partners (white-label)
Agencies and consultants can run PeerDent under their own brand across the practices they serve, on one platform.
Questions practices ask us.
Do you manage ads in my own Google Ads account?
Is PeerDent affiliated with or endorsed by Google?
What Google data does PeerDent access, and how is it used?
How do you measure return on ad spend?
Do you ever send patient health information to Google?
Will my budget be protected from overspend?
Can I cancel or revoke access?
Put your Google Ads on autopilot — with a team behind it.
Book a consultation and we'll review your current campaigns, your tracking, and where AI-managed Google Ads could move your new-patient numbers.
Call (817) 213-7087 · email dilan@peerdent.com