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Connects to what you already run

Built on the Google Ads API — and on top of your PMS.

PeerDent connects directly to the Google Ads API to manage advertising, and layers on top of the practice management system you already use to read schedules, production, and balances. No rip-and-replace, no retraining on charting — you're live in days.

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Advertising

The Google Ads API, at the core.

PeerDent's ad engine uses the Google Ads API to build, manage, optimize, and report on campaigns inside each client's own Google Ads account — under our manager (MCC) account, with the client's authorization.

What we do with the Google Ads API

  • Read account structure, campaigns, ad groups, keywords, and performance metrics for reporting.
  • Create and manage campaigns, budgets, bids, ad copy, and negative keywords.
  • Configure conversion actions and upload offline conversions (booked, treated patients) with their value.
  • Pull Google's recommendations into a single review queue alongside our own AI suggestions.

We access only what's needed to manage and report on each client's advertising, encrypt it in transit and at rest, never sell it, and comply with the Google Ads API Terms, Google Ads policies, and the Google API Services User Data Policy (including Limited Use). See our Privacy Policy and Terms of Service.

PeerDent is an independent advertising-management provider and is not affiliated with, endorsed by, or sponsored by Google. Google Ads and Google are trademarks of Google LLC.

Practice management

Keep the software you already use.

PeerDent layers on top of your PMS — no migration, no painful data conversion, no retraining your team on charting. We connect with 200+ practice management platforms.

DentrixHenry Schein
Dentrix AscendCloud
EaglesoftPatterson
Open DentalIndependent
Curve DentalDirect
DenticonPlanet DDS
PracticeWorksCarestream
SoftDentCarestream
OrthoTracCS / Ortho
DolphinPatterson
Easy DentalHenry Schein
FusePatterson Cloud

…and 190+ more dental and multi-specialty systems — including medical EHRs like athenahealth, eClinicalWorks, and ModMed.

Also connects with

The rest of your stack.

Google Ads

Campaign management and offline conversion import via the Google Ads API.

Google Business Profile

Surface your booking widget and track calls and direction requests by source.

Call tracking

Dynamic tracking numbers tie phone calls back to campaign and keyword.

SMS & messaging

Appointment reminders and lead follow-up, fully consent-based and opt-out aware.

Analytics

GA4 events for the booking funnel so on-site behavior lines up with ad spend.

Your website

Embed the scheduler and forms on WordPress or any site with a single snippet.

No migrationKeep your charts & workflows
Live in daysConnect and go
Your data, securedEncrypted, never resold

Connect PeerDent to your stack.

Tell us your PMS and we'll confirm the connection and map your go-live in one call.

Book a consultation See AI Google Ads